Brand Wagon

Brand Wagon
The path to success is paved with brands not models…

The brand that you own is your organization’s numero uno asset. The Brand Wagon ensures that your brand effectively delivers all the promises that it makes to your customers. It provides you with guidelines that help you continuously build, promote and measure brand value and helps you focus on the core values of your brand.

At Brandz 360, we first use the data from The Kindergarten to analyse your brands current status and position. Based on all the detailed inputs of The Kindergarten we build the Brand Wagon , an in depth plan that defines the strategies that can aggressively promote and strengthen your brand. It visualizes methodologies to improve your brands performance vis-à-vis establishing concrete values within the minds of your customers. There will be instances where you will not agree with us at all on many issues and of course there will be debates and arguments. But remember that we focus on the focus of a brand! Anything that dilutes that focus is anathema to us. And rightly so we will fight tooth and nail on those issues.

The Kindergarten gives you a brief on what your brand is today. It tells us what values are associated with our brand. The Brand Wagon helps to redefine or re position brand personalities in the market place. It tells you how your brand will be not today, but in the future. How it will be perceived by customers, vendors and key personnel including employees. If implement systematically and with the proper methodology it increases financial security, enhances growth and the potential for your brand to work your bottom line. More importantly, it clearly defines for your employees a sense of belonging and a vision. Motivation and commitment of the employees towards the brand will grow in leaps and bounds and contribute towards greater productivity.

The Brand Wagon is a master plan of strategies that contains both internal as well as external tactical positioning. The final aim being to ensure that your brand is truly on the brand success trail. The Brand Wagon tells us what to do about-

· Brand objectives
· Brand values and positioning
· Tactics/Strategy
· Provides a timeline for focused implementation

The Brand Wagon becomes exactly what we call it. It becomes a wagon that carries tools to align products, services, messages and communication for uniform delivery of your brands value both to you and your customer. The Wagon carries everything that needs to enumerated, spelled out or shouted out, integrated – all ready for the classic battle in the marketplace!

It’s on the precise implementation of all the tools of the Brand Wagon that makes it such a fantastic hoard of concepts. It empowers every person in your company to truly bring out the best of your brand. It gives a continuity and ingenuity to your brand in the market place. It becomes a document that the management and employees cherish. As all the concerned people understand the desired the objectives, more ideas come up and the brand grows even more stronger. That’s our job – put your brand on the road to success. After all the final test of any brand is how it stands against the test of time!

The Brand Wagon is not a decrepit old thing on wheels that won’t move. It’s a fast moving, curve hugging dynamic vision based on scientific data analysis and testing.

Brand Wagon – your hoard of tools to capture more mindshare, the road to brand success.