PuneTech

Interesting read for folks in advertising and PR.....

Hover.in is a Pune startup that provides a service for web publishers (i.e. website/blog owners) to automatically insert extra content into the webpages, in the form of a bubble that appears when the mouse is hovered over underlined words. The bubble can be informational (like a map appearing wherever a name of a place appears, or a background information about a company appearing wherever a name of a company appears), or it can be contextual, in-text, advertisement from hover’s network of partners, and most importantly it is fully under the publisher’s control. While services like this have been around in other forms, hover.in believes that its ability to handle any language, and the focus on Indian market sets it apart from the competition. See the PuneTech profile of hover.in to get a better idea of what hover.in provides.PuneTech, Jan 2009

You should read the whole article.